Role: Designer | Year: 2026
Tools:
Adobe Illustrator
Adobe InDesign
Procreate
Project Type:
Conceptual
About Graphic Society
Graphic Society is the visual identity for the 2026 Graphic Design Grad Show, representing the graduating class as a collective of emerging designers. Built around the idea of community and shared creative growth, it frames the grad show as both a celebration and a showcase of diverse perspectives.
Objective
The objective of this project was to develop a cohesive and engaging visual identity for the 2026 Graphic Design Grad Show. The branding needed to communicate celebration, creativity, and community while remaining clear, professional, and adaptable across multiple applications. The goal was to create a system that would attract attention, represent the graduating class, and function effectively across both print and promotional materials.
Process
The process began with developing a concept centered on celebration, creativity, and community. The name Graphic Society was chosen to reflect the graduating class as a unified creative group. Visual exploration included experimenting with colour, typography, and logo sketches. A soft rainbow gradient and minimal black and white palette were selected to balance energy with clarity, and a custom connected-letter logo was created to symbolize collaboration. The final stage involved applying the branding consistently across grad show materials such as posters, banners, and postcards to ensure strong visual impact and cohesion.
