Role: Designer | Year: 2026
Tools:
Adobe InDesign
Adobe Photoshop
Procreate
Project Type:
Capstone with Non-Profit
About Even Heroes Need Backup
Veterans and Everyday Heroes is a non-profit organization dedicated to supporting individuals who serve their communities, including veterans, first responders, and other frontline workers. The organization focuses on raising awareness around the challenges these individuals face, emphasizing the importance of empathy, recognition, and accessible support systems.
Through community-driven initiatives and advocacy, Veterans and Everyday Heroes works to humanize the people behind these roles, highlighting that strength and service often coexist with the need for care and support.
Objective
To design a cohesive awareness campaign for the non-profit organization, Veterans and Everyday Heroes, in a positive, humanizing way. The campaign aims to encourage public empathy and recognition by communicating that even those who serve and protect their communities need support, using engaging visuals and an uplifting tone.
Process
The process began with concept development centered around the slogan “Even Heroes Need Backup,” focusing on creating a hopeful and relatable message. Visual exploration followed, prioritizing strong hero-focused compositions and incorporating hand-drawn cape elements to symbolize community support. Designs were adapted across multiple formats including billboards, transit shelters, and social media to ensure consistency and scalability. Realistic mockups were then created to evaluate visibility, readability, and impact at various viewing distances.
