Role: Designer | Year: 2025
Tools:
Adobe Illustrator
Adobe InDesign
Project Type:
Conceptual
About Spageddy Eddy’s
Spageddy Eddy’s is a downtown hidden-gem restaurant known for its nostalgic interior and approachable Italian comfort food. The brand identity was refreshed to capture its playful, quirky personality while remaining clear and professional.
Objective
Spageddy Eddy’s required a refreshed brand identity to better reflect its personality as a downtown hidden-gem restaurant known for its nostalgic interior and approachable Italian comfort food. The goal was to create a fun, quirky, and memorable visual system that feels playful without becoming gimmicky, while appealing to young professionals, students, and locals. The new identity needed to translate seamlessly across branding elements, including corporate stationery and menu design.
Process
The brand was developed by defining Spageddy Eddy’s as playful, nostalgic, and welcoming, drawing inspiration from its antique-filled interior and comfort-focused menu. A bold custom logo, warm colour palette, and pasta-inspired graphic elements were created to balance personality with clarity. These visuals were applied across a cohesive stationery system and a functional, engaging menu layout, with careful attention to hierarchy, spacing, and real-world usability.
Logo
The Spageddy Eddy’s logo was designed to reflect both the playful spirit of the restaurant and its nostalgic, eclectic atmosphere. Using Retro Blendy, a retro-inspired typeface with custom modifications, the logo embraces an offbeat personality that feels fun, warm, and approachable.
A key feature is the meatball-shaped “E,” paired with a spaghetti-like apostrophe in “Eddy’s,” creating a visual connection to pasta while adding a distinctive and memorable brand element. These subtle graphic touches reinforce the restaurant’s identity in a lighthearted yet cohesive way.
The color palette of black, red, and yellow draws inspiration from classic pasta and sauce tones, keeping the brand visually appetizing and energetic. Simplified black-and-white variations were also developed to ensure flexibility across a range of applications and media.
Logo Spacing
When resizing is needed, the space around both the main logo and alternative logo is determined with the “S” in the Spageddy Eddy’s logo. This is to ensure there is an adequate amount of safe distance from other elements on all marketing and restaurant materials.
Colours
Spageddy Eddy’s colour palette features warm reds inspired by classic Italian sauces, balanced with soft neutral tones that reflect fresh pasta and a welcoming dining atmosphere. Subtle retro accents add personality and reinforce the brand’s playful, nostalgic vibe.
Cream
CMYK: 0, 0, 9, 0
RGB: 255, 253, 235
HEX: #FFFDEB
Sauce
CMYK: 31, 100, 100, 42
RGB: 119, 18, 20
HEX: #771214
Pepper
CMYK: 70, 67, 64, 74
RGB: 35, 31, 32
HEX: #231F20
Pasta
CMYK: 0, 35, 84, 0
RGB: 251, 176, 66
HEX: #FBB042
Tomato
CMYK: 20, 96, 100, 13
RGB: 179, 43, 37
HEX: #B32B25
Typography
Retro Blendy
Retro Blendy is a playful, retro typeface meant to invoke Spageddy Eddy’s lighthearted atmosphere.
Typography
Poppins
Poppins is a simple sans-serif typeface for body copy and secondary headers. Both are to be used on any marketing or restaurant materials.
